Hala Partners has been chosen as the exclusive commercial partnership agency for the Saudi Esports Federation (SEF), taking the reins on strategy, sponsorship sales, and partner management across a packed calendar of esports properties.
The announcement was made via LinkedIn on Monday, with the agency stating:
“We’re proud to have been awarded the role of exclusive partnership agency for the Saudi Esports Federation, leading strategy, sponsorship sales, and partner management across a year-round calendar of exciting esports IPs.
This marks a significant milestone for both Hala Partners and SEF, as Saudi Arabia continues to invest heavily in the global gaming and esports ecosystem through high-profile events, most significantly the Esports World Cup, which this year features a prize pool of over $70m across 7 weeks of tournaments.
The federation is responsible for overseeing and regulating the esports sector in the Kingdom, with a focus on talent development, international events, and long-term commercial sustainability.
Hala Partners will play a central role in shaping how these efforts are now brought to market.
In the past, Hala have worked with prestigious companies such as Serie A, the leading football league in Italy, the Saudi Tennis Federation for the Next Gen ATP Finals, and Saudi Motorsport for the Jeddah GT Race.
Much of their clientele is based in Saudi Arabia but also count the likes of Dunkin’ Donuts and Baskin Robbins among the brands they have worked with in the past.
