Danish esports organisation Astralis has announced it has renewed and expanded its partnership with PC gaming brand OMEN by HP.
As a result of the extension and expansion, 2025 marks the seventh year of the partnership between the brand and the organisation.
The financial terms of the renewal and expansion were not disclosed.
What was disclosed is that OMEN by HP will upgrade all of the equipment located at the Astralis Nexus, the organisation’s esports and entertainment centre located in Copenhagen. The upgrade includes new PCs for all of its 126 gaming stations at the venue.
Alongside the upgrade, Astralis will continue to use OMEN by HP hardware during the events it competes in and to promote the brand across social media and video content. The brand’s logo will also maintain its place on the jerseys of players.
The extension to Astralis’ OMEN by HP partnership is the first since its co-founder Nikolaj Nyholm stood down from his position as Chief Executive Officer in October 2024. Since then, the organisation has continued to expand its partnership portfolio. In December 2024, it joined forces with betting company ComeOn Group with a focus on activations across its digital channels.
Astralis first partnered with OMEN by HP in 2019, making the deal between the two parties one of the longest-standing partnerships between a brand and an esports organisation. Astralis was the first organisation to go public on the stock exchange back in 2019. In 2023, it delisted from the NASDAQ First North Growth Market Denmark due to declining share prices.
With OMEN by HP extending its deal, Astralis currently has 11 partners on its roster. In addition to the PC gaming brand, peripherals brand Logitech, clothing manufacturer hummel, and esports tournament platform FACEIT also support the organisation which currently fields a roster in Counter-Strike 2.
“OMEN is our longest-running commercial partner, and we are extremely proud to extend this relationship once again to the benefit of the organisation, players, teams, and guests at Astralis Nexus,” said Jakob Hansen, CEO of Astralis. “The agreement includes an upgrade of all 120 gaming stations at the popular gaming facility, inviting all guests to enjoy a state-of-the-art gaming experience with OMEN’s uncompromising commitment to quality.”
