Barn’s Coffee has returned as the exclusive coffee partner of the Esports World Cup (EWC), continuing its mission to energize players and fans at the world’s largest esports event.
Following their debut collaboration at EWC’s inaugural event in 2024, the partnership between the Esports World Cup Foundation and Barn’s, one of Saudi Arabia’s most notable coffee companies, has been extended through 2026.
Barn’s has more than 800 locations across Saudi Arabia, Bahrain, and Egypt, and plans to expand more into MENA, as well as Europe and Asia. Fans visiting the event will enjoy a variety of premium blends, including traditional Saudi coffee, Turkish mixes, and iced drinks, alongside interactive on-site activations that blend authentic Saudi hospitality with the high-energy spirit of competitive gaming.
“As the Esports World Cup continues to grow as a global platform, we remain deeply committed to supporting our home-grown community and celebrating the region’s young generation, who are among the most passionate gamers in the world,” said Mohammad Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Barn’s has built a genuine connection to esports fans and players across Saudi Arabia and the wider MENA region. Their return to EWC 2025 reflects not only how the event continues growing globally, but also becoming a bigger part of culture here at home.”
“At Barn’s, we see the Esports World Cup as a unique platform to connect with the next generation,” added Mohammed Alzain, CEO of Barn’s Coffee. “This partnership allows us to meet young audiences where they are digitally engaged, culturally curious, and globally minded. By crafting unforgettable coffee moments at EWC, we continue our journey to bring Barn’s to new communities around the world, while sharing the taste of Barn’s story, and the spirit of Saudi Arabia, in every cup.”
