Esports tournament organiser BLAST has revealed that Alienware will be its official PC, laptop, and monitor sponsor for the BLAST Austin Major, taking place in Texas in June 2025.
Set in the sold-out Moody Center in Austin, Texas, from June 19-22, the BLAST Austin Major is one of the biggest events in the esports calendar, with the eight best Counter-Strike teams in the world battling for their share of the $1.25m prize pool.
As part of the sponsorship, players at the Major will be using Alienware’s 500Hz gaming monitor, as well as the company hosting a number of on-site activations including the return of the Alienware laptop and activities with partnered organisation Team Liquid.
“Alienware is one of the biggest brands synonymous with gaming and esports and we’re thrilled to be teaming up with a brand that matches the prestige and scale of the BLAST.tv Austin Major,” said Leo Matlock, Chief Business Officer at BLAST. “On top of enhancing our competitors’ experience we’re excited to see the activations Alienware has in store for our attending fans and online viewers helping make the Austin Major one of the best events of 2025.”
Matt McGowan, General Manager of Alienware, also commented on the deal: “For nearly 30 years, Alienware has pushed the boundaries of gaming innovation. That’s why we’re beyond hyped to team up with BLAST as the Official PC, Laptop, and Monitor sponsor of the BLAST.tv Austin Major, especially with the event taking place right here in our own backyard. This event is a landmark moment for Counter-Strike fans, and Alienware isn’t just bringing high-performance gear. We’re bringing the passion, the grind, and the Texas-sized energy that make this a major moment in esports.”
Also across the June 18-22 is the first Global Esports Industry Week, courtesy of The Esports Radar, ESIC and BLAST. This features a number of industry focused events around the sold-out Major, including Esports Leaders, the ESIC Global Esports Summit, and a Padel Tournament, with more to be announced!
