Esports organization Cloud9 has announced a partnership with Theta Network to develop an AI-powered chatbot named Nimbus, aimed at enhancing fan engagement through real-time data, personalized insights, and interactive experiences.
The initiative leverages Theta Network’s infrastructure, which will enable Nimbus to deliver up-to-date tournament information and Cloud9 team statistics via platforms such as Discord and the Cloud9 website. The chatbot will also utilize Riot Games APIs to provide live match updates.
In addition to its informational features, Nimbus will integrate with Club9, Cloud9’s fan loyalty program. Fans will be able to earn points by interacting with the chatbot, progressing toward rewards and enhanced access within the Club9 ecosystem. This integration is also expected to offer Cloud9 new insights into fan behavior and engagement patterns.
“Cloud9 has always been at the forefront of innovation in the esports industry,” said Jack Etienne, CEO and Co-Founder of Cloud9. “This partnership with Theta Network allows us to deliver something truly unique for our fans.”
Theta Network, is a blockchain-based decentralized cloud provider for AI, media, and entertainment. Its customer base includes academic institutions, professional sports teams like the Houston Rockets and New Jersey Devils, and other esports organizations such as FlyQuest and Evil Geniuses.
“Esports fans are some of the most engaged and analytical audiences in the world,” said Mitch Liu, Co-Founder and CEO of Theta Labs. “With Cloud9’s new AI conversational agent running on our edge computing network and integrated into Club9, we’re creating technology that truly respects that depth of engagement.”
The Nimbus chatbot is scheduled to launch still in 2025, marking a new step in Cloud9’s efforts to deepen fan interaction.
