Esports Charts, a data analytics company under the AWERTI group, has renewed its partnership with Brazilian organisation FURIA. The agreement will see Esports Charts continue supplying audience data and analytics to FURIA through 2027, with a notable expansion into football-focused content, including the Kings League Brazil and Kings World Cup Clubs.
The Kings League is a football 7 competition created by former professional player Gérard Piqué, blending gaming elements to enhance the dynamics of the matches while using digital channels to distribute its content. The product counts on endorsement of top football stars as Lamine Yamal and Francesco Totti, and streamers like Ibai Llanos and Alexandre “Gaules” Borba. It currently holds leagues in Spain, Italy, Brazil, Mexico, Germany, and France.
“This renewed partnership with Esports Charts is strategic for FURIA,” said Milton Stiilpen Junior, Chief Technology Officer at FURIA. “Access to reliable, real-time data enables us to make quick, assertive decisions, better understand our audience behaviour, and deliver greater value to our athletes, fans, and partners. Expanding this analysis to football, especially within the Kings League, is a natural step in our vision of integrating technology, performance, and entertainment across all areas we operate in.”
Artyom Odintsov, co-founder and CEO of Esports Charts, echoed this sentiment: “We’re excited to continue our partnership with FURIA and expand our coverage into the thrilling world of football. FURIA has been a valuable partner since 2021, and we are eager to support their ongoing growth and success in both esports and new ventures like the Kings League.”
The official press release underscores AWERTI’s broader strategy to extend beyond traditional esports coverage. Esports Charts has expanded its expertise to include streaming data from other sectors such as media football and chess, positioning itself as a provider of analytics across the digital sports and entertainment landscape.
Denis Matusovskiy, Sales and Partnership Manager at Esports Charts, noted on LinkedIn that FURIA was among the first clubs to adopt tools such as near real-time team dashboards and custom industry reporting.
FURIA, known for its strong presence in competitive gaming, recently won the inaugural Kings League Brazil. The team is co-led by FURIA Co-Founder Cris Guedes, alongside international football star Neymar Jr., both of whom serve as team presidents. As the competition became a pillar at FURIA, the organisation secured the national title and earned a spot in the Kings World Cup Clubs.
