The Esports World Cup Foundation (EWCF) has announced a strategic two-year partnership with OBSBOT, naming the AI-powered camera brand as the Official Camera and Webcam Partner for the Esports World Cup 2025.
The collaboration will see OBSBOT’s advanced camera technology integrated into the tournament’s global broadcast and content production efforts, enhancing the visual experience for millions of fans worldwide. The agreement was signed by Mike McCabe, COO of the Esports World Cup Foundation, and Liu Bo, CEO & Founder of OBSBOT.
A key aspect of the partnership, as the EWCF explains, is the shared ambition to bridge Chinese innovation with the global esports ecosystem.
“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs, and fans,” said Mohammad Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment.”
OBSBOT will outfit player areas, streaming stations, and venue activations with its devices – the Tail 2 smart-tracking camera and Tiny 2 webcam – engineered specifically with esports creators in mind.
“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said OBSBOT’s Liu Bo. “Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”
