Trexx, a Brazilian startup, has announced the launch of Trexx Club, a digital engagement platform aimed at enhancing fan loyalty through gamified experiences. Imperial Esports (currently styled Imperial Gamdom), one of the most established organisations in the Brazilian Counter-Strike 2 (CS2) scene, is the first team to formally join the platform.
The Trexx Club allows users to complete missions and earn points redeemable for exclusive rewards. These missions may include engaging with social media, responding to surveys, or sharing content. The initiative aims to turn passive spectators into active participants in a team’s ecosystem, rewarding fans for their ongoing support.
“Our goal is to create a space where fans feel valued and rewarded for supporting their favourite teams,” said Trexx Founder Heloisa Passos. “For teams, we provide a digital HQ where their community can actively engage, strengthening existing bonds and attracting new fans. I strongly believe in the power of superfans, and Trexx Club takes that connection to a new level.”
For brands and esports teams, Trexx Club functions as a digital headquarters, offering each partner team a dedicated hub. This space can be used to launch digital products, communicate with fans, feature sponsors, and offer rewards. The platform also integrates engagement missions, a digital wallet, and a reward trading centre.
On the platform, fans can accumulate points—such as IMP Points for Imperial—which can be exchanged for physical items, digital benefits, and experiences. Trexx will also assume the operational responsibility for managing digital membership programmes, allowing teams to focus on content creation and competition. According to the official press release, the company plans to expand its partnerships across the esports industry and offer a ready-to-deploy structure for fan engagement.
The platform is currently in soft launch with early user testing underway. The official launch is scheduled for 17 June, when full functionality and additional features will be activated.
Trexx also maintains partnerships with international companies and positions itself at the intersection of technology, gaming, and digital transformation. Through custom loyalty programmes and Web3 integration, the company aims to help brands and esports organisations build lasting community ties. Earlier in June, Ninjas in Pyjamas also tackled fan engagement and loyalty through a Web3 platform.
