In a statement posted on LinkedIn, Infinite Reality revealed that Sterling Select, a venture development platform associated with NYXL investor Sterling Equities and the Katz family, is the main group behind its $3 billion funding round concluded in January 2025.

Sterling Select is a known group within the company as it was one of the investors of ReKTGlobal, esports platform acquired by Infinite Reality for $470 million in 2022. “Since then, we have made additional investments and, as long-term supporters, have witnessed the company’s impressive evolution and the development of a remarkable portfolio of intellectual property,” said Christopher J. Steele, Managing Partner at Sterling Select, quoted in the LinkedIn post.

Infinite Reality stated that the venture development group took the initiative of revealing itself after “an overwhelming number of media inquiries regarding the identity of our anonymous investor.” The disclosure, although, came in a few hours after an article published by Forbes raised questions on the company’s suitability.

Even though the article heavily contests the company’s $15.5 billion valuation, Steele stated optimism and expressed content with the investment’s result perspective: “Today, we are more bullish than ever about Infinite Reality’s bright future and look forward to continuing our support as they drive growth and innovation,” he wrote in the post.