Gamers Club, an esports platform and services hub held in Brazil and LATAM, has been chosen by Intel as its strategic partner for gaming-related initiatives throughout 2025. The partnership follows a competitive selection process led by the Silicon Valley-based technology company.
Under the agreement, Gamers Club will provide dedicated support for Intel’s activities in the gaming sector, including on social media and through other community-facing efforts. These initiatives will span campaigns, watch parties, tournaments, events, content production, and influencer collaborations, aiming to strengthen Intel’s engagement with gaming audiences across Brazil and Latin America.
Giovana Gaiolli, Marketing Manager at Intel Brazil, noted: “The gaming community is a strategic pillar for Intel, and having a specialised partner such as Gamers Club allows us to deepen that connection. Their expertise in engagement and immersive experiences will be essential to authentically link our cutting-edge technology with our audience throughout 2025.”
This is not the first collaboration between the two companies. They previously worked together during the event at the Intel Extreme Masters (IEM Rio) 2024, co-hosting the “Predator League powered by Intel”, and also partnered for Intel Gamers Day, featuring activations and seven community-focused tournaments.
“We’re excited to evolve our partnership with Intel into a long-term relationship,” said Gui Barbosa, Director of Partnerships at Gamers Club. “Working with a major company like Intel is a great opportunity to solidify our experience with the gaming community and help expand the brand’s presence in the daily lives of more fans and tech enthusiasts.”
Founded in Brazil, acquired by Immortals in 2019 and merged into marketing and monetization platform Siprocal in 2023, Gamers Club is the largest competitive gaming hub in Latin America, with nearly 3 million users on its main platform and additional reach through media outlets like Draft5 and ValorantZone. The company recently launched a B2B arm to offer consultancy, marketing, and tournament organisation for brands that aim to connect with the gaming community.
Intel keeps steady at it investments towards gaming and esports despite reports of layoffs earlier this year. Recently, the company also reached esports business headlines for partnering with Ghost Gaming.
Editor’s note: An earlier version of this news noted that Gamers Club was still owned by Immortals, but it has been a property of Siprocal since 2023. The information has been updated on 20 May, 2025.
