Brazilian apparel brand Lupo has announced a new partnership with KaBuM IDL, marking its latest move into the esports sector. The agreement will see Lupo produce the official team uniforms for the organisation, with merchandise expected to be made available through the company’s e-commerce platform.
KaBuM IDL is the result of a recent merger between KaBuM! Esports, a long-standing name in Brazilian esports, and content platform Ilha das Lendas. The newly formed team is currently competing in the LTA Sul, the Tier 2 circuit of the Brazilian League of Legends (LoL) ecosystem, following KaBuM being left out from the franchised top-tier league.
According to Lupo, the partnership aims to reinforce its connection with the gaming community by aligning with one of Brazil’s most recognisable esports brands. The company highlighted its belief in strategic partnerships as a way to build relevant connections with digital audiences.
This collaboration represents Lupo’s ongoing interest in expanding its presence beyond traditional sportswear, tapping into Brazil’s growing esports scene through branded apparel and visibility in competitive gaming. The brand also sponsors the 4-times Rainbow Six Siege world champions w7m esports and, previously, held partnerships with paiN Gaming and INTZ,
