Iconic Swedish esports organization Ninjas in Pyjamas (NIP) has announced the launch of its $DOJO Fan Token. The move marks a major milestone in NIP’s push into Web3, following its recent partnership with blockchain provider Chiliz.
Built on the Chiliz Chain and distributed via Socios.com Wallet, $DOJO will offer fans exclusive perks through NIP’s new loyalty platform, The Dojo powered by XBorg. These benefits include token-gated experiences, access to exclusive content, and ticketing opportunities, delivering what the team calls a “tokenized experience” that rewards supporters.
“The Dojo has always been about giving back to our fans – their loyalty deserves to be celebrated and rewarded,” said Hicham Chahine, NIP Group Founder and Co-CEO. “We’re excited to offer our Ninjas new, tangible ways to interact with the team and be rewarded for their unwavering support. This is the next evolution in our commitment to bringing fans closer to the heart of NIP.”
The $DOJO token offering will make 75,000 tokens available to the public with no pre-sale or early access, ensuring equal opportunity for all participants. The sale window will run from 14:00 CET to 23:59 CET on June 24, or until tokens sell out.
Alexandre Dreyfus, CEO of Socios.com and Chiliz, commented: “The esports industry has always been at the forefront of digital innovation, making it a natural fit for our Web3 tech. Powered by Chiliz Chain’s scalable and secure infrastructure, the launch of $DOJO contributes to the continued growth of Fan Tokens as a transformative crypto-asset class, offering tangible utility for both sports entities and their communities.”
Trading for $DOJO will begin on June 25 via FanX, Chiliz Chain’s leading decentralized exchange. A community poll on The Dojo platform will also launch the same day, allowing token holders to vote on the final token design.
NIP isn’t the first esports organisation to step into Web3, with various teams in the past offering fan tokens, collectibles and more on-chain. For example Team Liquid launched a fan-engagement platform in 2024 called MyBlue.
