Esports organization Ninjas in Pyjamas (NIP) has announced a new partnership with betting and entertainment company Rainbet. The agreement sees Rainbet become NIP’s main jersey partner, as the Counter-Strike 2 team debuted the new jerseys at PGL Astana, held in the capital of Kazakhstan.
The deal marks a strategic collaboration aimed at supporting Rainbet’s expansion into the esports sector while reinforcing NIP’s global commercial footprint. According to a post on LinkedIn by Fabio Fusco, NIP’s Head of Sales & Partnerships, the partnership is built on a “shared ambition to connect with fans through bold and creative engagement.
“This partnership will not only enhance NIP’s commercial strategy but also represents a mutual commitment to excellence, creativity, and pushing the boundaries of competitive gaming,” added Fusco.
While specific financial terms and duration of the partnership have not been disclosed, Fusco described Rainbet as a “strategic ally” and highlighted the partnership as a key milestone in NIP’s ongoing commercial development.
