NODWIN Gaming has announced a partnership with the Esports World Cup Foundation (EWCF) to lead media Esports World Cup (EWC) rights sales and distribution across South Asia. The agreement covers India, Bangladesh, Nepal and other countries in the region, positioning NODWIN as the official media rights and marketing partner for the EWC.
The collaboration aims to amplify access to the EWC across South Asia through localised production, distribution, and monetisation. NODWIN brings experience in broadcasting key regional esports properties such as the Battlegrounds Mobile India (BGMI) Masters Series and VALORANT Challengers South Asia. The company will now work alongside EWCF to strengthen local engagement and highlight South Asian representation on the world stage.
Akshat Rathee, Co-Founder of NODWIN Gaming, shared further context via LinkedIn, noting that the partnership follows a visit to India by EWCF President Faisal bin Bandar bin Sultan and CEO Mike McCabe. Rathee highlighted India’s growing footprint at the Esports World Cup.
“This partnership marks a powerful step forward in connecting global esports IPs to South Asia’s passionate player and fan communities,” Rathee stated.
