ESL FACEIT Group (EFG) has announced a new partnership with Red Bull, naming it the Official Energy Drink Partner of DreamHack Festivals. The partnership will launch at DreamHack Dallas 2025 and aims to enhance the onsite experience at all DreamHack events worldwide.
Red Bull, who have long been involved with the esports and gaming world, will bring its high-energy brand presence to the festivals through interactive booth activations and free product samples. DreamHack Dallas will also host the Red Bull Home Ground US Qualifier, a Valorant showmatch featuring two top-tier teams battling for the championship title.
Online qualifiers begin on May 16, with the top two squads earning a trip to Dallas for the grand finals, which will take place live on stage on Sunday, May 25. Registration is already open.
“We are thrilled to welcome Red Bull as the Official Energy Drink Partner of DreamHack Festivals,” said Jasmin Haasbech, VP Global Brand Partnerships at ESL FACEIT Group. “Red Bull’s unparalleled ability to create engaging environments will undoubtedly amplify the festival experience. The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the Valorant finals live on the Main Stage will be an unforgettable spectacle.”
The multi-day DreamHack events blend esports, music, cosplay, LAN parties, and expo experiences. DreamHack Dallas takes place May 23–25 at the Kay Bailey Hutchison Convention Center. Red Bull now joins DreamHack’s growing list of brand partners, which includes Lamborghini, DHL, Anthros, Kick, Zenni, and the US Navy.
