Saudi Arabian esports organisation Twisted Minds has announced a new sponsorship deals with Americana Foods, a major food and beverage company operating across the Middle East and North Africa (MENA) region, and Biofit, aiming to provide and support wellness and health for Twisted Minds players’ and staff.
Twisted Minds has confirmed that, as part of the deal, the Americana Foods logo will be featured on the team’s left sleeve, with its debut taking place at EWC26. The partnership will be activated through creator collaborations, original content, and community-led initiatives developed by Twisted Labs to engage esports fans across Saudi Arabia and around the world.
However, neither Twisted Minds nor Americana Foods has disclosed the financial value of the deal. The length of the sponsorship agreement also hasn’t been shared publicly.
The agreement with Biofit includes specialised medical assessment programs, medical treatments and sports rehabilitation, memberships at gyms and physical rehabilitation facilities, and the creation of Esports-first training courses and workshops.
The announcements come at a big moment for Twisted Minds, as the team kicks off its participation at the Esports World Cup (EWC) 2026. The organisation will be present across nine different game titles out of the 25 featured at the event, including Call of Duty Warzone, Fortnite, and PUBG.
Alaa Ahmed, Strategy and Innovation Lead at Americana Foods, said, “Over the past few months, we’ve been working on a partnership that brings Americana Foods into one of the most exciting spaces in the region and today, it’s official. We’re proud to be an Official Sponsor of one of Saudi Arabia’s leading esports teams Twisted Minds.”
Faris Aldandashi, Head of Commercial at Twisted Minds, said, “Happy to announce Americana Foods as a new sponsor of Twisted Minds. This partnership is about bringing together two brands that connect with people through everyday moments.”
The Americana Foods deal isn’t the only thing putting Twisted Minds in the industry spotlight right now. The org was also chosen for the Esports Foundation 2026 Club Partner Program, which comes with funding of up to $1 million this season. They’ve already got history with the Esports Foundation too, having teamed up last year to roll out an esports-specific hackathon at EWC 2025. Apart from the Esports World Cup ecosystem, Twisted Minds recently secured an agreement with TCL Saudi for 2026, bringing the company on board as an official sponsor of the esports organisation.
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