TheLeague of Legends Champions Korea (LCK) has officially announced a partnership with razor brand Gillette.

The league revealed the partnership through its official X account. However, no financial details or specific obligations for either party have been disclosed.

Gillette has been involved in esports partnerships for several years. The brand first became active in in February 2017 by partnering with ESL Gaming for the League of Legends IEM World Championship in Katowice, Poland.

Since then, it has expanded into other esports titles, including Madden NFL, Fortnite and Apex Legends. The company has also partnered with various esports organisations such as EDward Gaming and Team SoloMid.

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In partnerships like this, brands typically receive official partner branding across event broadcasts, stage and backdrop placements, as well as visibility on the league’s digital platforms and social media channels. Such agreements also usually allow the brand to create joint content with the league. This can include player activations or fan campaigns, sometimes built around themes related to performance.

For LCK, it the agreement can also involve product supply for players and staff or items used for event giveaways. More details about how Gillette will appear during broadcasts or events will likely be announced closer to or during the season. The next major competitive phase of the 2026 LCK season, Rounds 1 and 2 of the regular season, is expected to begin soon and will run until June 14.

LCK has already lined up a number of sponsors and partners for both past and upcoming events. ASUS Republic of Gamers (ROG) was recently announced as the official PC sponsor for the LCK Finals in Hong Kong, which was organised together with the Hong Kong esports organizer Cyber Games Arena (CGA).

Around the end of last year, LCK also revealed a five-year partnership with South Korea’s search engine Naver and the Korean livestreaming platform SOOP, which gave them the exclusive broadcast rights of LCK matches in Korea.

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