BLAST has confirmed it will continue working with ASUS for the full 2026 season of BLAST Premier, the global tournament series for Counter-Strike 2.
After a successful partnership in 2025, ASUS will return as the official partner for monitors, PCs, laptops, keyboards and mice across the entire 2026 season. The deal will cover six events in three continents and five countries.
Under this partnership, ASUS branding will be visible throughout BLAST broadcasts during the entire season. This will include ASUS products placed on stage, on screen branding, advertising during the broadcast and special branded content shown to viewers.
On top of that, ASUS equipment will be used on stage and on broadcast at every BLAST Premier event in 2026. This includes gaming monitors, desktop PCs, laptops, keyboards and mice.
ASUS will also have its own replay segment during broadcasts. This segment will show match highlights and use special camera angles to show ASUS technology being used live during games. The audience at the events will also be able to visit ASUS booths at arena venues. These on site activations will start in Rotterdam, which will be BLAST’s first ever event in the Netherlands.
Kevin Nguyen, Director of Partnerships at BLAST, said, “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit, said, “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is for those who dare to demand perfection and we are here to deliver it.”
Away from the ASUS deal, BLAST has continued to grow its list of partners by securing a new multi-year agreement with EFM Global to manage transport and logistics for its worldwide events. The company has also confirmed a new long-term partnership with Supercell to rebuild the Brawl Stars esports ecosystem, including a global competitive calendar, live arena tournaments and a stronger broadcast programme.
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