ASUS Republic of Gamers (ROG) has been announced as the official PC sponsor of the LCK Finals Hong Kong, which will take place from February 28 to March 1, 2026. The event will bring together the best professional League of Legends players from Korea to compete for the championship title.

The financial details of the sponsorship have not been publicly shared. As part of the deal, ASUS ROG will provide gaming PCs, monitors, and other equipment for the tournament. These devices will be used by the professional players during the matches. In return, ASUS ROG logos will appear throughout the live broadcast of the event.

In addition to supporting the matches, ASUS ROG has confirmed that the company will set up a booth at the arena where fans will be able to try out the company’s gaming hardware, such as GPUs, monitors, mouse, keyboards, and even pre-built PCs.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

ROG said in the official press release, “We’re proud to be the official PC sponsor of the LCK Finals Hong Kong. High-stakes competition demands elite hardware, and we’re committed to powering pros across the globe.”

This year’s LCK Cup Final will be held at the Kai Tak Arena in Hong Kong, making it a big moment for the competition as this is the first time the LCK Cup Finals will be held outside Korea.

The event is organised by Cyber Games Arena in partnership with Riot Games, the publisher of League of Legends. Korea-based League of Legends fans who cannot attend the event in person will still be able to watch the matches live via streaming platforms Naver and SOOP, which recently signed a five year partnership with Riot Games to exclusively broadcast LCK matches in Korea until 2030.

ASUS ROG is in a period of expanding its presence in esports. Only in February, the brand announced deals including with tournament organiser PGL for the entire 2026 season—which includes the Counter-Strike Major in Singapore— and with the National Esports Collegiate Conference (NECC) in the U.S., while also renewing its partnership with BLAST.

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