July 21, 2025
British streamer and content creator Ali-A has officially become a co-owner of PuK, the UK-based gaming gear and lifestyle brand.…
July 17, 2025
Cristiano Ronaldo’s partnership with the Esports World Cup (EWC) has had an “enormous” impact on visibility and brand perception, according…
July 17, 2025
G2 Esports has teamed up with iconic lifestyle brand Smiley to launch a limited-edition capsule collection, blending streetwear with competitive…
July 16, 2025
Ahead of VCT EMEA Stage 2, Riot Games has launched the Pro Player Council, a new initiative aimed at giving…
July 16, 2025
Riot Games has announced a new partnership with Herman Miller Gaming, naming the premium furniture brand the Official Chair Supplier…
July 15, 2025
BLAST has appointed Charlie Cowdrey as Chief Executive Officer of JioBLAST, the newly formed joint venture between BLAST and RISE,…