DreamHack has announced that Logitech G will be its Official Support Partner for the 2026 festival season. The partnership will bring Logitech’s gaming hardware and new technology experiences to major events, including DreamHack Birmingham, DreamHack Atlanta, and DreamHack Stockholm.

The official announcement mentioned that Logitech G will go beyond a typical event setup. For the first time at DreamHack, the company will bring its Human Performance Lab directly onto the show floor as a part of this collaboration. This is a research setup usually used to study how gamers interact with equipment.

Visitors at the events will be able to take part in what is being called a “Live Lab” experience where fans can try out different testing stations where their gameplay and comfort levels are measured.

Logitech says there will also be a special zone featuring the new PRO X2 SUPERSTRIKE mouse, where attendees can test its performance in a professional-style setup. In addition, visitors will have the chance to speak with Logitech G engineers and designers to learn more about how gaming equipment is developed.

“DreamHack has always been about the community, and bringing Logitech’s research team into that environment is a game-changer,” said Andreas Jernberg, VP Brand Partnership Development at ESL FACEIT Group. “Giving our community the chance to interact with high-tech setups and contribute to the future of gaming gear fits perfectly with our mission to provide an unforgettable, hands-on experience.”

“At Logitech G, we design with gamers at the center of everything we do,” said Robin Piispanen, GM of PRO & SIM. “Bringing our full research and testing ecosystem to DreamHack puts our latest innovations, like the PRO X2 SUPERSTRIKE, directly into the hands of the world’s most passionate players. By capturing real-time performance data and genuine feedback on the show floor, we’re pushing performance forward and ensuring every breakthrough is shaped by the community that uses it every day.”

Logitech G’s presence will be a key feature at three DreamHack events in 2026: DreamHack Birmingham in the United Kingdom from March 27 to 29, DreamHack Atlanta in the United States from May 15 to 17, and DreamHack Stockholm in Sweden from November 27 to 29.

Logitech isn’t the only brand getting involved in the 2026 DreamHack events. Samsung Electronics is also on board as an official partner for DreamHack Birmingham. On top of that, Halo Studios signed a deal with ESL FACEIT Group (EFG) last year to roll out a series of Halo tournaments which started with DreamHack Birmingham.

Subscribe to On The Radar, a weekly wrap up of esports business stories, and the fortnightly Heat Map, a deeper dive into the stories across esports business and culture.

Follow The Esports Radar on social media: