Czech and Slovak esports organisation Enterprise Esports, known for its Rainbow Six and VALORANT teams, has announced that its partnership with razor brand Gillette will continue into 2027, marking the fifth consecutive year the two have worked together.
According to Enterprise Esports, the partnership involves promoting Gillette’s products to younger gamers through branding, marketing campaigns, and content featuring the organisation’s players and influencers.
Therefore, for the coming year, the activations will include dedicated streams from influencer Emerickson, broadcast from a Gillette-branded “Chill Room” at Enterprise’s training facility in Prague, along with new video content featuring brand ambassadors.
Gillette will also have a presence at Enterprise’s stand at the upcoming Czech Championship 2026 in Brno, where the brand plans to offer product sampling to attendees, and will appear in social media content tied to Enterprise’s Rainbow Six Siege team as it competes at major international events.
This structure is fairly typical of long-running esports sponsorships, where a brand pays for visibility and content access across a season rather than a single one-off activation. However, neither Enterprise Esports nor Gillette has disclosed the financial terms of the renewed agreement, so the value of the sponsorship remains unknown.
Enterprise Esports said in the official announcement post, “The partnership with Gillette continues. 2027 will be the fifth year together! We will continue to bring iconic Gillette products to the younger generation of gamers and connect the brand with the esports community through branding, creative campaigns and authentic content.”
Gillette’s involvement in esports extends well beyond this one partnership. The brand made its competitive esports debut back in 2017, when it sponsored the IEM World Championship in Katowice, Poland, in partnership with tournament organiser ESL. More recently, in March 2026, League of Legends Champions Korea (LCK) announced its own partnership with Gillette. The razor brand has also built out an ongoing presence in esports content creation through the Gillette Gaming Alliance, a global collective of influencers and streamers.
