GameSquare Holdings, Inc., the parent company of FaZe Clan, has announced the appointment of Amaree Tanawong as its new Chief Operating Officer (COO).

As per the official announcement, Tanawong will help run the company’s day-to-day operations in her new role. She will work on business planning, improving how the company operates, tracking financial performance and making sure projects are delivered on time across GameSquare’s media, creator and technology businesses.

Tanawong brings close to 20 years of experience working in strategy, finance and operations at media and technology companies Before joining GameSquare, Tanawong was Vice President of Strategic Finance and Operations at Meow Wolf, where she worked on company strategy, performance tracking and new revenue projects.

She previously held senior roles at YouTube, where she helped grow creator monetisation products globally, and at Fullscreen, where she supported partnerships and business integration. Earlier in her career, she also worked at Yahoo in digital media operations and at Ernst & Young in transaction advisory, focusing on mergers and acquisitions for large companies.

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Justin Kenna, Chief Executive Officer of GameSquare, said, “Amaree’s background across creator monetization, digital media, experiential platforms, and strategic finance makes her uniquely suited to help us scale efficiently, launch new revenue initiatives, and align execution with our long-term growth strategy.”

Tanawong commented, “GameSquare has built an innovative, integrated platform that is well positioned to capitalize on these shifts and help global brands and publishers reach dynamic youth audiences at scale. I’m excited to apply my strategy and operations background to support disciplined execution and the company’s next phase of growth.”

GameSquare is a media and technology company that focuses on gaming, entertainment and digital content. Apart from the changes in the leadership crew, GameSquare Holdings announced a $5 million stock repurchase program a few months ago through which the company confirmed it repurchased 833,124 shares of its common stock for a total of $599,148.

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