European esports organisation G2 Esports has announced a new partnership with Skin.Club, naming the platform as the official skin partner for its Counter-Strike 2 (CS2) team.
As part of the deal, Skin.Club logo will appear on G2’s CS2 team jerseys as an official partner. The brand will also be featured across G2’s social media channels and included in content series throughout the year. For instance, if G2 uploads a YouTube video or posts on Instagram, Skin.Club might be mentioned, shown in the background, or included as part of the story.
In addition to digital content, the partnership will include in-person activations, bringing the collaboration into live events and fan experiences. This could include setting up booths at tournaments, hosting fan meet-and-greet sessions, or creating interactive experiences for people attending live events.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
However, the announcement comes at a time when the Counter-Strike ecosystem is dealing with new rules introduced by Valve Corporation. In December 2025, Valve announced a ban on promoting skin gambling and case-opening websites on tournament broadcasts, including those shown on team jerseys.
However, the argument is that the rule does not apply to all tournaments immediately. Instead, each event follows a version of the rules that was fixed months in advance. For major tournaments, this deadline can be up to 10 months before the event starts, while smaller events may set it closer to the start date.
Because of this, many tournaments in early and mid-2026 are still operating under older rules that allowed such sponsorships. This is why teams have continued to display skin-related sponsors at events like ESL Pro League.
For partnerships like G2 and Skin.Club, this means the deal can go ahead and be visible in content and some events. However, for tournaments that follow the new rules, teams will need to use jerseys without skin-related sponsor logos.
The ban is expected to fully take effect for major tournaments announced after the rule change, likely from late 2026 onwards. Until then, teams and sponsors are operating within this transition period.
2026 has already been a big year for G2 Esports. They’ve locked in some major partnerships with betting platform Winamax and AI company Theta Labs to launch their own AI assistant, Sami. On top of that, they brought together politicians and esports leaders at their Berlin HQ to talk about how Germany can level up its esports scene.
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