Gaming peripherals brand LAMZU and Tier 1 Chinese esports organisation EDward Gaming (EDG) have officially partnered for EDG’s VALORANT team, with the collaboration facilitated by India-based entertainment and esports media production company NODWIN Gaming.
Under this collaboration, LAMZU and EDG VALORANT will work closely to design and develop co-branded gaming products, which are expected to be launched in 2026. These products are likely to be aimed at competitive gamers and fans, with a focus on performance, comfort, and professional-level design.
According to the official announcement, the partnership highlights a rising trend in esports where brands and teams go beyond sponsorships and actively collaborate to create customised and refined products for the mass markets.
Mickael Piantchenko-Graf, Global CRO at NODWIN Gaming, said, “We are very happy to have facilitated the partnership between LAMZU and Team EDG. LAMZU represents strong innovation among Chinese peripheral brands, and its products are now being recognised by top international players. EDG’s Valorant team has also delivered strong performances on the global stage, showing the growing strength of Chinese esports. NODWIN China will keep using its experience in esports partnerships to help more Chinese brands connect with Generation Z audiences around the world.”
However, this isn’t the first time EDG VALORANT has helped gaming brands refine their products. On January 26, 2026, IQUNIX, the gaming gear brand, also became an official partner of EDward Gaming. According to IQUNIX, the goal of the partnership is to collect feedback from professional players and focus on refining specialised gear to meet the high-intensity demands of professional VALORANT competition.
Similarly, a few weeks earlier, LAMZU announced its collaboration with American esports organization ENVY to equip their players with its peripherals and further refine its products for high-level esports play.
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