Red Bull has officially been named the official energy drink partner of IEM Kraków 2026. The announcement was made by Intel Extreme Masters on social media platform X.
The financial details of the partnership were not shared. Red Bull branding will be visible throughout the tournament, and the company will also provide energy drinks as part of its activation during the event.
IEM Kraków 2026 is an offline Counter-Strike 2 (CS2) tournament organized by ESL FACEIT Group (EFG). The event is classified as an S-Tier, Valve Tier 1 tournament and will take place in Kraków, Poland, following the event’s move from its previous location in Katowice.
The tournament will be played in a ranked format and feature 16 teams competing for a total prize pool of $1,222,000. Out of this amount, $972,000 will be awarded to players, while $250,000 will go to the participating organizations.
Red Bull is no stranger to esports partnerships. Through the years, the company has been involved in several major collaborations across multiple titles. It recently entered its first partnership with the Mobile Legends: Bang Bang M Series as the official energy drink of the M7 World Championship.
Red Bull has also teamed up with Riot Games and former professional player and popular streamer Tyson “TenZ” Ngo to host the inaugural 2025 VALORANT Community Awards Show. Additionally, long standing partners Fnatic and Red Bull launched Fnatic Crew, a creator network designed to help streamers, storytellers, and competitive gamers grow and connect.
On the other hand, apart from the Red Bull, IEM Kraków 2026 already has multiple partners on board. Intel is a long time partner of the event, Acer is providing official PCs and hardware for challenge zones, FACEIT is serving as the platform and integration partner, and DHL is handling logistics and transportation, along with several other sponsors.
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