North American esports organisation Spacestation Gaming (SSG) has entered into a new three-year partnership with online eyewear retailer Zenni Optical. The agreement establishes Zenni as the exclusive eyewear partner for the Utah-based club, tasking both brands with executing collaborative content campaigns focused on eye health education alongside digital retail integrations.
Under the terms of the deal, Spacestation Gaming’s active roster of professional players and lifestyle content creators will exclusively wear Zenni products during competitive play and broadcasts. The commercial rollout also includes the creation of custom, co-branded SSG merchandise and performance-optimised frame lines, which will be distributed through a dedicated storefront hosted on Zenni’s digital web platform.
On-site marketing strategies will feature specialised Zenni-branded activation booths at international LAN events where SSG is actively competing, specifically including the upcoming Esports World Cup (EWC) in Paris and the Rocket League World Championship.
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Shawn Pellerin, CEO of Spacestation Gaming, stated that the multi-year partnership is structured around providing competitive assets directly to the players, noting that the relationship will equip the rosters with vision tools that assist in protecting eye comfort during prolonged practice sessions and tournament matches.
Robb Chiarini, Head of Partnerships, Licensing, and Events at Zenni Optical, noted that visual health remains a frequently overlooked component of professional athletic performance, and that the company aims to normalize routine vision care as a fundamental pillar of wellness within the esports ecosystem alongside standard physical nutrition and mental health routines.
The sponsorship expansion marks Zenni Optical’s latest commercial push into the tier-one esports market, following a similar high-profile alignment where the brand was named the Official Eyewear Partner of Team Liquid. Zenni also sponsors events like the fighting game tournament Evo (Evolution Championship Series) and DreamHack.
Spacestation Gaming fields competitive rosters across several prominent gaming ecosystems, including Rocket League, Rainbow Six Siege, Halo, Overwatch, and Marvel Rivals. The integrated educational campaigns developed under the new agreement will focus heavily on informing the broader gaming community about the long-term importance of routine eye examinations and proactive blue-light filtering.
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