Dignitas, the esports division of New Meta Entertainment, has extended its partnership with candy brand MIKE AND IKE into a fifth consecutive year.
To mark the renewal, the organisations are launching a new campaign titled “We Got’chew”, which will introduce a series of in-person training events and community tournaments throughout the latter half of 2026.
One of these events is the Flavor Brawl Bootcamp, which will be hosted at the University of Texas at Dallas’ Comet LANding Center. The two-day event will provide amateur Fortnite players with a structured learning environment and dedicated coaching from professional Dignitas players.
As part of the campaign, Dignitas will run a series of DIGFort community tournaments in late September leading up to the Fortnite Championship Series (FNCS) Worlds (September 26–27). This will culminate in October with a major Dignitas Fortnite tournament, described by the organisation as “the crown jewel of the campaign.”
As part of the agreement, content creator Shaun “AussieAntics” Cochrane will return to host and stream the competition live on his Twitch channel, featuring dedicated broadcast segments alongside custom MIKE AND IKE branding integrated into a UEFN map.
The collaboration, which first began in July 2022, focuses heavily on events and content for the competitive Fortnite community. Over the last four years, the partnership has integrated the candy brand into various gaming spaces, bridging physical and digital events. Past initiatives include a sponsored lounge inside the Dignitas Fortnite House and co-hosting the 2023 Dignitas Fan Fest in Philadelphia.
Deb Turoczy, Sr Manager Marketing Activations at MIKE AND IKE, said, “We are incredibly proud of the legacy we’ve built alongside Dignitas. From our very first ‘Flavor Brawl’ to this massive 5-year milestone, we remain dedicated to fueling the passion, energy, and sweet moments that define the Fortnite community.”
Jacob Clements, VP Partnerships at Dignitas, said, “For the past several years MIKE AND IKE has been instrumental in powering our Fortnite ecosystem. The ‘We Got’chew’ campaign represents the pinnacle of our shared vision to super-serve our fans through high-quality competitive events and deeply integrated, in-person experiences.”
Even before extending its partnership with MIKE AND IKE, Dignitas had already added several new deals to its portfolio in financial year 2026. A few months back, it partnered with gaming peripherals company SteelSeries, which became the official gear partner for its Fortnite team. The organisation also teamed up with Mob Psycho 100 to release a limited-edition clothing collection in July. Earlier in the year, Dignitas joined forces with ExtraMile to roll out a branded road trip campaign.
