Esports organiser and production company ESL FACEIT Group (EFG) has announced an expanded partnership with Logitech G, extending the gaming hardware brand’s involvement to IEM Beijing, a tier 1 Counter-Strike tournament in China.
Logitech G has already been a partner of DreamHack, another EFG-run event series, throughout 2026. That partnership now extends to IEM Beijing, where Logitech G will serve as the Official Peripherals Partner. This generally means supplying gaming hardware such as mice, keyboards, and headsets for use at the event, although the announcement does not explicitly confirm this specific detail.
In return, Logitech G will be featured across IEM Beijing’s broadcast segments, its digital channels such as social media and website content, and physical branding at the event venue itself. EFG said the expanded partnership is timed to coincide with the launch of Logitech G’s newest line of competitive gaming equipment, called the PRO Series.
Logitech G will also set up a booth inside the tournament venue, where attendees of IEM Beijing can try out its latest hardware lineup.
Andreas Jernberg, VP Brand Partnerships Development, ESL FACEIT Group, said, “Expanding our partnership with Logitech G into IEM Beijing allows us to deliver even greater value to esports fans in one of the world’s most dynamic gaming markets. Logitech G has been an exceptional partner across our properties, and bringing their cutting-edge PRO Series gear directly to our audience in the arena elevates the entire event experience.”
Robin Piispanen, General Manager for Logitech G, said, “China remains a cornerstone for global esports, and expanding our presence to IEM Beijing is a natural next step in our commitment to the community. We are thrilled to give fans the chance to experience our latest PRO Series line firsthand in the arena and to support the world’s best players as they compete on the IEM stage.”
IEM Beijing is being organised through a partnership between ESL FACEIT Group and the Beijing Esports Industry Development Association. Other key sponsors and partners include Intel, DHL, Monster Energy, Acer and several others.
