Swiss-based sports technology company Sportradar Group AG (NASDAQ: SRAD) has expanded its proprietary Unified Odds Feed through the addition of third-party esports betting suppliers DATA.BET, Esportsbull, and GRID.
Announced on 12 November, the commercial rollout enables sportsbook operators to select their preferred odds provider on a game-by-game basis through a single technical integration, subject to market availability and applicable commercial terms.
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The expansion marks a notable infrastructure shift for Sportradar’s betting division, positioning its Unified Odds Feed as an aggregation and distribution layer for specialist esports trading firms rather than relying exclusively on proprietary in-house odds. At launch, the multi-supplier offering covers Counter-Strike 2 (CS2), Dota 2, and League of Legends, with VALORANT, Mobile Legends: Bang Bang, and additional betting markets scheduled for subsequent release.
Commenting on the integration in a press release, Roman Garin, Senior Vice President of Innovation at Sportradar, said: “Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title. By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”
From a B2B infrastructure perspective, consolidating multiple specialist feeds into a single API reduces technical onboarding costs and maintenance overhead for global sportsbooks while preserving granular control over pricing and market coverage per title. Alongside the expanded odds feed, Sportradar continues to supply operators with complementary engagement products, including its real-time Match Tracker and Audio-Visual solutions.
Sportradar covers more than one million sporting events annually and maintains official data and integrity partnerships with major governing bodies including FIFA, UEFA, the NBA, and the ATP. By opening its core distribution pipeline to specialised esports suppliers, the NASDAQ-listed firm is scaling its commercial reach across high-growth competitive gaming verticals.
