GameSquare Holdings, the media and technology group behind FaZe Clan and other gaming ventures, has announced two major changes to its operations: the $8.5m acquisition of Click Management and the rebrand of Stream Hatchet, which has been consolidated with Sideqik and will now go to market under the name Hatchet.
The company said the integration of Sideqik’s CRM solutions into Stream Hatchet’s analytics suite would create a broader managed services and technology offering for brands and publishers. The rebrand to Hatchet is also expected to reduce annual operating expenses by $1.25m.
Alongside this, GameSquare will discontinue Frankly, its programmatic advertising business, by 15 September. Frankly generated $46.9m in sales in 2024 but posted an EBITDA loss of $1.1m. According to the holding, the closure is intended to sharpen strategic focus on higher-growth areas such as agency, media and technology.
Click Management Acquisition
The acquisition of Click Management expands GameSquare’s presence in the creator economy. Founded in Australia and with a growing US footprint, Click represents 75 active creators, closed more than 545 commercial deals in 2024, and generated $12.4m in annual revenue. The agency was recently named “Best Talent Management Agency” by industry body AiMCO.
GameSquare expects Click to contribute $14.5m in pro-forma revenue and $1.2m in pro-forma EBITDA for the second half of 2025.
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“Talent is at the core of today’s creator economy, and bringing Click into the GameSquare family accelerates our long-term strategy. Click has built one of the strongest rosters and commercial engines in the creator economy. Together, we’ll unlock new opportunities for brands and creators, accelerate profitable growth, and cement GameSquare’s position at the forefront of gaming, media, and onchain innovation,” said GameSquare CEO Justin Kenna.
Click Management Co-CEOs Grace Watkins and Emma Barnes described the partnership as an opportunity to accelerate Click’s mission, expand resources, and deliver more opportunities for creators on a global scale.
The deal includes an initial $4.5m cash payment, with a further $4m due within 60 days of year-end. Click could earn an additional $3m over the next two years if performance targets are met.
On a pro-forma basis, including Click’s contribution, the closure of Frankly, and the rebrand of Stream Hatchet into Hatchet, GameSquare projects revenue of $36.8m and adjusted EBITDA of $2.9m for the second half of 2025.
“GameSquare is entering a new era supported by the growing success of our onchain treasury management strategy and ongoing optimisation efforts. With the addition of Click, the divestment of Frankly, and the consolidation of Hatchet, we’re leaner, stronger, and more profitable than ever,” added Kenna.
