The Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4 were held from 12–14 September, with NODWIN Gaming partnering with Tesla for the event.
For the first time at an Indian esports tournament, Tesla presented its redesigned Model Y and the Tesla Light Show. The collaboration highlighted the expanding momentum for India’s esports sector.
Also read: KRAFTON India expands BGMI Esports with new global pathways
BGMS, considered one of the country’s most-watched esports tournaments, was broadcast nationally on Star Sports Khel and JioHotstar. NODWIN Gaming stated that the partnership reflected “how esports in India has evolved into a critical platform, attracting forward-looking global brands that want to engage with our vibrant, youth-first community.”
The event emphasised the growing interest of international brands in the Indian esports market, with initiatives such as JioBLAST by BLAST and the integration of the Esports World Cup into its BGMI circuit. NODWIN Gaming has played a key role in raising the profile of the scene, notably through its acquisition of a stake in fighting games esports festival Evo.
