Esports organisation Eternal Fire has announced a new strategic partnership with the fellow Turkish company sahibinden.com, an online marketplace specialising in classified advertisements for property, vehicles, and consumer goods.

According to the announcement, the primary objectives of the collaboration are to strengthen Eternal Fire’s presence both within Turkey and on the international stage. Concurrently, the partnership is intended to assist sahibinden.com in forging “an even stronger connection with younger audiences.”

The practical elements of the agreement will see sahibinden.com featured as the official sponsor on Eternal Fire’s jerseys and across the club’s digital platforms. The entities stated they plan to bring the collaboration “to life with special events, unique content, and community-driven projects for our fans.”

The club outlined broader ambitions for the partnership, stating: “Beyond reinforcing the global strength of Turkish esports, we also aim to deliver new and inspiring experiences to our fans.” The announcement concluded by confirming the collaboration will involve creating “projects that inspire young people” and taking steps to “further strengthen our community.”