Lethal.gg, the niche online store for high-performance gaming gear, is undergoing a full redesign and relaunch following its acquisition by Pulsar Gaming Gears (AplusX Inc.) earlier this year.
The announcement comes from Bartosz Kusznerko, who revealed that an independent, dedicated team is rebuilding the platform from the ground up. Lethal.gg’s relaunch is planned for November 28, 2025, just in time for Black Friday. Kusznerko also revealed that the launch day will feature a modernized interface, a broader range of products, and major promotions around launch.
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Bartosz Kusznerko said in an official LinkedIn post, “We’re deep in the process of building a completely new Lethal.gg – redesigned from the ground up, operated by an independent, dedicated team working day and night to make sure we’re ready for the big relaunch on November 28, 2025 – Black Friday. The launch will come with major promotions, a broader product lineup, and a long-term roadmap of upgrades and features rolling out through 2026.”
Apart from the redesign, Pulsar announced that it’s looking to expand partnerships with vendors seeking a strong distribution channel in the U.S. market. The company is also inviting content creators, streamers, and influencers for potential collaboration opportunities.
Finally, earlier this year, Pulsar Gaming Gears confirmed that the LGG team will remain in place and will be fully integrated into Pulsar’s operations. Dylan Hessman, Founder and CEO of Lethal Gaming Gear, will keep leading mousepad design and customer support in the U.S. for Pulsar Americas Inc. as part of the integration.
