Saudi full-service live events company Time Entertainment has secured a brand-new project from the Saudi Esports Federation (SEF) worth SAR 5.6 million (approx $1.5 million USD). The deal, officially signed on November 11, puts Time Entertainment in charge of bringing the sixth edition of the SEF Awards to life, one of the biggest events in the Saudi gaming and esports scene.
The SEF Awards are about celebrating the best of Saudi esports, from star players and coaches to streamers, clubs, and content creators. The upcoming edition will continue that tradition, with categories like Best Team, Best Emerging Player, Best Coach, Best Content Creator, and Best Female Talent. The exact date hasn’t been revealed yet, but it’s expected to happen in early 2026, likely before Ramadan, which begins at the end of February.
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The fifth SEF Awards, held on January 31, 2025, at SEF Arena in Boulevard Riyadh City, featured 19 award categories and was attended by HRH Prince Faisal bin Bandar bin Sultan, SEF’s Chairman.
For this new edition, Time Entertainment will likely oversee full-scale event production, including the entire event setup, stage and lighting design, live streaming, red carpet operations, performances, and all the behind-the-scenes logistics. The company has plenty of experience with large-scale productions, including its SAR 3.44 million project for the Saudi Media Forum 2026, where it managed planning, creative direction, and full event execution.
The company highlighted that no related parties are involved in the latest deal.
