Norwegian esports organisation Metizport has formed a partnership with gaming chair manufacturer AndaSeat to produce a custom-designed chair. The collaboration will result in a product developed for professional gamers and made available to the public.
The project was initiated to create a chair focused on comfort for long practice sessions, performance for in-game focus, and a visual identity aligned with the Metizport brand. The organisation stated that the chair was manufactured by AndaSeat based on the team’s design input. The final product is intended for players, creators, and fans.
This partnership follows a recent structural change within the Norwegian esports club. Three weeks ago, Metizport appointed Perry Smith as its Chief Commercial Officer. The club stated the hire was part of a plan to build a stronger commercial setup and expand its partnerships.
The collaboration with AndaSeat to produce a custom gaming chair represents the first publicly announced partnership since the appointment of the new CCO, indicating the organisation’s ongoing efforts to develop new commercial initiatives. The social media post announcing the partnership credited Metizport’s Commercial Director, Herman Leikanger, by tagging him in the announcement.
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