Brazilian esports organisation FURIA has consolidated its expanding business ventures into a new holding company, TMG (The Move Group), with a strategic focus on the attention economy. The move unifies the group’s operations across esports, content production, and lifestyle under a single structure, projecting a 2025 revenue of approximately R$ 80 million ($15 million USD).

According to information reported by Infomoney, TMG has been established to bring together all of FURIA’s operational fronts. The group now oversees a robust ecosystem employing over 180 people. The restructuring aims to deepen the company’s presence in the market for audience engagement, following a series of recent expansions beyond its core esports activities.

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“The idea behind our choices for each new line of business at TMG and FURIA is to establish ourselves as the ultimate reference in the attention economy,” said André Akkari, Co-CEO and Co-founder of FURIA, to Infomoney. “We want to show that we know how to anticipate what the next trends in content, entertainment, and sports will be.”

The launch of TMG follows a period of significant diversification for FURIA. In late 2024, the organisation entered the Kings League, a seven-a-side football league, winning three editions with football star Neymar Jr as its team president. In 2025, it expanded into motorsport by creating the FURIA REDRAM team for the Porsche Cup. It also partnered with the podcast Podpah to create MadHouse TV, a YouTube channel broadcasting esports and alternative sports.

Akkari also teased future developments, stating, “We are preparing a major announcement of another novelty in motorsport. It will be another revolution in the way to live and consume a sport.”

For the future, TMG’s growth strategy involves expanding its portfolio through new intellectual properties and acquisitions. Marco Gereto, CFO of TMG, explained the approach to Infomoney: “The expansion strategy of TMG is based on intellectual properties and involves identifying assets that can be enhanced. It is not just about buying properties, but connecting them to an integrated platform, aiming to build a global portfolio.”

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