North American esports organisation 100 Thieves has officially expanded its partnership with Japanese esports organisation Crazy Raccoon, essentially moving beyond competition and into the fashion space.

The partnership began in early January when both organisations announced they were teaming up in competitive esports. They formed a shared team for the Apex Legends Global Series (ALGS) to merge players and resources under the name 100 Thieves Crazy Raccoon, also known as “Crazy Thieves.”

At first, the collaboration was focused only on competition, with preparations for the upcoming ALGS season, and the team playing for the first time under “Crazy Thieves” at the ALGS World Championship in Sapporo, Japan. However, after a few weeks, both teams decided to take the partnership further by expanding into lifestyle and apparel.

This led to the launch of the 100 Thieves x Crazy Raccoon ’26 collection. As per the official announcement, the new line includes jackets, hoodies, T shirts, mesh jerseys, thermals, and accessories, which feature co-branded designs of both organisations to mix esports culture with streetwear fashion.

Subscribe to our TER newsletters here! Including On The Radar a quick weekly wrap up of all esports business stories, and the fortnightly Heat Map, a deeper dive into the stories not to be missed across esports business and culture worldwide.

Joseph Jang, SVP Esports of 100 Thieves, said in an official statement, “Partnering with Crazy Raccoon is a natural evolution of our relationship. They share our relentless drive for competitive excellence and our commitment to building an authentic esports community that is culture-first. The 100 Thieves Crazy Racoon roster partnership will unlock global opportunities for both organizations to continue investing into joint esports portfolios, starting with the ALGS.”

100 Thieves has also confirmed that the Crazy Raccoon ’26 collection will release online on January 22, 2026 through 100Thieves.com. Fans in Japan will also be able to shop the collection in person at the Crazy Raccoon Store pop up in Shibuya, Tokyo. The pop up will run from January 23 to January 25, 2026, and will be open daily from 12PM to 7PM JST.

100 Thieves had a strong year for partnerships in 2025. One major deal was with Roobet, which marked the team’s return to Counter-Strike tournaments. The organisation also worked with The Pokémon Company International on a clothing release called The Pokémon + 100 Thieves ‘25 Collection.

Follow The Esports Radar on social media: