French esports organisation Team Vitality has announced a new collaboration with Blinkfire Analytics to better measure its online presence across social media, digital content, and streaming platforms.

The collaboration is described as a client relationship in which Team Vitality adopts Blinkfire’s software platform. It is not a title sponsorship or jersey partnership where brands generally pay an undisclosed amount to the esports organisation for logo placements and visibility.

As part of the collaboration, Team Vitality will use Blinkfire’s analytics platform internally to track its digital footprint across platforms such as Instagram, X, TikTok, YouTube, and Twitch. The system measures stats like how many people see a post, how many interact with it, and how often sponsor logos appear in videos, photos, or streams.

For example, if Team Vitality posts a match highlight on Instagram and it receives 500,000 views, 40,000 likes, and thousands of comments, Blinkfire can track those numbers and calculate how much exposure that content generated.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

The platform also uses artificial intelligence and computer vision to detect logos automatically in images and videos. For instance, if a sponsor’s logo appears on a player’s jersey during a match broadcast or in a YouTube highlight video, the software can identify the logo, measure how long it was visible on screen, and estimate the value of that exposure.

According to Team Vitality, the goal of the collaboration is to help the organisation make smarter, data-driven decisions, gain deeper insights into its audience, and improve interaction with both fans and sponsors. It also allows the team to better calculate the value it delivers to its commercial partners.

It’s no secret that Team Vitality has been adding partners at a steady pace. Around a month ago, the team revealed a strategic partnership with French retailer E.Leclerc. Before that, it also signed a two-year partnership with French streetwear brand Fulllife to become its official kit supplier. With so many partners involved, working with Blinkfire Analytics should help Vitality better measure results and show sponsors exactly what kind of value they are getting.

Subscribe to On The Radar, a weekly wrap up of esports business stories, and the fortnightly Heat Map, a deeper dive into the stories across esports business and culture.

Follow The Esports Radar on social media: