Tokyo-based ASK Corporation has officially announced a new partnership with Armenia-based esports organisation Virtus.pro.
ASK Corporation is a trading company that deals in IT peripherals, PC components, servers and storage solutions, professional video equipment, and consumer electronics. The company also has experience in the gaming hardware and peripherals segment, distributing major esports-oriented brands such as Fnatic Gear, Tt eSPORTS, Cooler Master, MSI, Glorious, and AVerMedia.
Under the agreement, ASK Corporation will act as Virtus.pro’s official sales agent in Japan to expand their access to the team’s merchandise for local fans. The product lineup will include both new and existing items, with a primary focus on official player jerseys and a variety of fan-cheering goods.
To kick off the collaboration, ASK Corporation will host a pre-sale of Virtus.pro merchandise at its upcoming event, ASK FES 2026, which is scheduled to take place on April 4 and April 5 at Akihabara UDX Akiba Square. The event will give fans an early opportunity to purchase official jerseys and other merchandise before retail availability.
While the announcement confirms the distribution partnership, the official press release does not disclose any financial details. Information such as contract value, revenue-sharing structure, royalty percentages, minimum purchase commitments, or projected sales targets has not been made public.
This is not Virtus.pro’s first entry into merchandise partnerships. The organisation has previously collaborated with international retailers such as Fragstore, which has served as a global outlet for its jerseys and apparel, as well as Gamers Apparel, which operated official merchandise portals for several top esports teams. On top of that, official Virtus.pro jerseys have also been sold through the ESL Shop.
Beyond commercial deals, Virtus.pro has also expanded into charitable work by partnering with Gamers Outreach which is a nonprofit organisation that delivers gaming equipment to children in hospitals.
Follow The Esports Radar on social media:
