GameSquare Holdings, the parent company of the esports operations of FaZe Clan, has bought back nearly $1 million worth of its own shares.
The company announced it repurchased around 2.3 million shares in April at an average price of $0.44 each. After this, GameSquare still has about $11.5 million left under its current buyback plan, which was expanded earlier this month. Since October 2025, the company has bought back more than 7.3 million shares in total, spending about $3.5 million at an average price of $0.47 per share.
CEO Justin Kenna said the company’s recent financial performance has improved, especially in the last quarter, helped by strong operations and recent acquisitions such as the $8.5m buyout of Click Management. He added that the company believes its stock is currently undervalued and that buying back shares is a smart use of its money.
When the CEO talked about “improved financial performance,” they were probably pointing to the last quarter where revenue jumped 142% year-on-year to $18.5M, up from $7.6M. That said, it’s not all positive. GameSquare still posted a net loss of $28.2M from continuing operations, which is more than the $19.5M loss in Q4 2024. The company explained that most of that came from a $20.3M drop in digital asset values, a $12.1M impairment charge, and another $1.9M in investment losses.
FaZe Esports, which is fully owned by GameSquare, will not see any immediate changes from this move. Its teams, players, sponsorships, and day-to-day esports activities will continue as usual. Even with this development, FaZe Clan’s success will mainly depend on its performance in esports and sponsorship deals.
On the positive side, FaZe recently secured a seven-figure sponsorship deal with Corsair, which likely played a role for GameSquare to execute this buyback while also extending its runway for expanding esports operations. However, it’s not all going smoothly for FaZe Clan, as they’re noticeably missing from the official 2026 EWC Partner Program list, which means they won’t be getting up to $1M in direct funding for team operations anymore, and out of the IEM Major Cologne 2026, meaning they failed to secure income from in-game cosmetics for this edition of the premier Counter-Strike 2 (CS2) competition in the world.
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