Danish esports organisation Astralis has revealed the brands partnering with the team ahead of the IEM Cologne Major 2026, the main Counter-Strike 2 (CS2) tournament of the year.

Astralis’ partner lineup includes Stake, BenQ Corporation’s ZOWIE brand, Bazoom Group, and Nordic electronics retailer Elgiganten A/S.

Around two months ago, Astralis announced a major multi-year partnership with betting and sportsbook platform Stake. The deal came at the same time Stake received an official five-year Danish gambling license.

Astralis’ partnership with BenQ ZOWIE originally began in January 2025 as a multi-year technical and equipment deal. The organisation also partnered with digital SEO and link-building platform Bazoom Group in October 2025. Instead of focusing only on logo placement, the partnership introduced a custom Bazoom 1v1 Counter-Strike map for the community through the Steam Workshop.

Meanwhile, Astralis continues its partnership with Elgiganten A/S, which officially started in August 2023, through a three-year commercial agreement. As part of the sponsorship setup, Elgiganten’s logo is displayed on the official jerseys of Astralis’ Counter-Strike teams.

The organisation said the upcoming IEM Major in Cologne will give its partners a major global platform through team activations, campaigns, and on-stage visibility.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

Astralis also mentioned in the announcement that partnerships are about more than simple logo placements. They explained that the esports audience is not hard to reach, but hard to impress. “We don’t think of partnerships as logo placements. We think of them as the architecture of what we’re building. Partners become part of it and we become part of them – embedded in campaigns, present in culture, and built to create something neither could do alone,” read the post.

Astralis’ latest wave of sponsorship activity comes after a turbulent period for the organisation over the last year. Around a year ago, Astralis reported a DKK 31.3 million (~$4.8 million) EBITDA loss for the fiscal year, highlighting the financial challenges involved in running a modern esports organisation. A few months later, local investor consortium Fusion Esports Group acquired Astralis and strengthened the company’s leadership team with the appointment of Julian Miculcy as Vice President of Esports.

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