Peripheral brand ATK Gear has signed on as a sponsor of StarLadder’s StarSeries Fall 2026, also known as StarSeries Season 20, a Counter-Strike 2 (CS2) tournament which runs from September 17 to 20, 2026.
According to the announcement, the partnership features custom “stream integrations.” While specific details were not disclosed, such activations typically include brand placement and logos throughout the official broadcast. Financial terms were not made public.
Additionally, ATK Gear is confirmed to provide player gift bags for the event. Distribution will be limited to the offline LAN finals, with players receiving them directly on-site rather than during earlier online rounds.
Alongside the sponsorship, StarLadder and ATK Gear have also launched a separate viewer giveaway tied to the tournament broadcast. Under the “Watch & Win” campaign, viewers who watch the featured event stream can earn tickets toward a prize drawing for eight wireless mice.
ATK Gear is a peripheral brand based in Shenzhen, China, that makes equipment for esports players. Its product lineup includes wireless gaming mice, keyboards, and mouse pads built for esports use. While this is ATK Gear’s first confirmed sponsorship tied to Counter-Strike, the company already has an established track record in esports elsewhere, largely in VALORANT. It has been the peripheral partner for Leviatán’s VALORANT roster since 2024, worked with Turkish org BBL Esports and Spain’s PCIFIC Esports in early 2026, and signed VALORANT players Aspas and Chronicle as brand ambassadors over the past two years. The StarLadder deal marks the brand’s move into CS2 sponsorship.
StarSeries Fall 2026 is an S-Tier CS2 event with a $500,000 prize pool. The company so far has only confirmed that the tournament venue sits within the Schengen zone, a choice made to simplify visa arrangements for players and staff, but multiple reports point to Vaasa, Finland, as the likely host city.
