Black Molly Entertainment has officially announced a major strategic partnership with ASUS Republic of Gamers for 2026. The new agreement expands their long-standing collaboration and represents a significant investment in the Nordic gaming and esports scene.

Black Molly Entertainment a Swedish gaming and esports organiser. The company runs major events, broadcasts, and competitive platforms across the Nordic region. Its main properties include Glitched—Sweden’s LAN event, Esportstudion—Sweden’s esports channel, Red Bull GIBAWAY—a boutique gaming event in Sweden, and Journey—a competitive Counter-Strike LAN tournament.

ASUS’ gaming line Republic of Gamers (ROG) and TCL have already been among the main sponsors of Glitched. Under the new agreement, ASUS ROG will be the main partner of all the aforementioned properties. The company will also become the title sponsor of Journey.

As a main partner, ASUS ROG will count on prominent logo placement across broadcasts, product integrations such as gaming PCs and monitors used on site, on-site activations and mention in official communications and media coverage.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

Nicklas Andersson from Black Molly Entertainment, said, “We are very happy to have ASUS ROG involved across all of our own products this year. We have many years of experience working together and are very proud to continue earning their trust. It also gives us great confidence knowing their products are so highly respected.”

Emanuel Jarnland, Marketing Manager at ASUS ROG, said, “From motherboards to monitors we now aim to be the number one player in gaming gear. To do that, we invest more into the future of competitive gaming.”

ASUS really isn’t slowing down with esports partnerships in 2026, keeping steady momentum across the last month. Two weeks ago, ASUS Republic of Gamers teamed up with tournament organiser PGL for the full 2026 competitive season, including the CS2 PGL Singapore Major 2026. Then just a week later, ASUS ROG was announced as the official PC sponsor of the LCK Finals Hong Kong.

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