South Korean esports organisation DRX, known for winning the 2022 League of Legends World Championship, is branching out into new businesses. The team, which currently competes under the sponsored name Kiwoom DRX, is now producing Korean television dramas and publishing mobile games.
The plan is being led through WebsCreative, a company DRX brought under its umbrella in 2022. WebsCreative was originally founded in 2002 as a marketing agency.
For two decades, it worked on promotional campaigns for films, streaming shows, and games. After joining DRX in 2022, it mostly continued that kind of promotional work. Now, DRX is expanding its investment in WebsCreative, moving beyond traditional third-party content marketing to support broader original ventures. The company wants to help produce shows, invest in and partly own the rights to that content, and publish its own games.
In an interview with Variety, DRX Co-CEO Can Yang revealed that WebsCreative has signed on to two Korean drama projects, though it hasn’t announced titles, full cast lists, or broadcast partners yet. According to Yang, both dramas are fully cast with known Korean actors and are tied to major Korean broadcasters that have produced hit shows before.
The first drama is already filming. WebsCreative is handling the production from start to finish shooting, editing, and delivering the finished episodes to the broadcaster. On the other hand, the second is a different kind of deal. Instead of just producing, WebsCreative is investing early in the underlying rights to the story, which gives it a say in decisions and a share of any profits.
WebsCreative is also entering game publishing by pairing its existing project distribution experience with DRX’s extensive audience data from esports. The company has curated a lineup of casual mobile titles slated for release in the fourth quarter of 2026. The idea is to give DRX another source of income that isn’t tied to how its esports teams perform in tournaments.
DRX also highlighted that esports still sits at the centre of DRX’s identity, and executives say the company isn’t stepping away from competitive gaming. However, they’re aiming for DRX to eventually be seen as an entertainment company, one where fans, games, and shows reinforce each other while acknowledging each project still has to succeed on its own.
However, the expansion beyond esports comes at a time when DRX’s financial picture is less straightforward. In its most recent full financial year, DRX reported a sharp 90% drop in profits in 2025, even as its overall revenue continued to grow. The company has also signed sponsorship deals with brands including ASUS ROG and has previously discussed the possibility of going public, including reported interest in a Singapore Exchange listing.
