Esports Charts has announced the introduction of a new Media Value metric, designed to estimate the sponsorship potential of esports tournaments.
It functions by calculating the market cost of a standardised 1% on-screen banner displayed for the entire duration of a broadcast. This provides a comparable benchmark for assessing a tournament’s value for sponsorship decisions across different regions and audience demographics.
Viktor Proniakin, Product Manager at Esports Charts, stated, “Making Media Value publicly accessible is a big step for esports transparency. For the first time, anyone can quickly see a clear, comparable benchmark for tournament sponsorship potential across regions. Our goal is to help the industry understand market dynamics more easily and make smarter commercial decisions, while still offering deeper, tailored insights for clients who need them.”
The company clarifies that the Media Value is a standardised metric that adjusts for region- and language-specific CPMs (Cost Per Mille). However, it is intended as a baseline for broadcast inventory and does not constitute a full sponsorship valuation, which could include additional elements such as video-on-demand (VOD), on-site activations, or influencer integrations.
Also, the anouncement clarified that the Media Value does not represent the actual revenue earned by a tournament organiser, as this depends on their specific commercial packages. Furthermore, streams without visible sponsor placements, such as in-game spectator clients like DotaTV, are excluded from the current Media Value calculations.
As of September 29, 2025, this tool is now available without charge on tournament pages on the company’s website.
