Global esports organisation Gen.G Esports has signed a new multi-year global partnership with OTOKI, the international brand of South Korea’s Ottogi food company.

As part of the deal, OTOKI branding will appear on Gen.G team jerseys and in digital content. This will be most visible in its League of Legends and VALORANT teams. The two sides will also run campaigns during major events like the Mid-Season Invitational and the World Championship.

They also plan to create joint content and products using both brands. The partnership will first focus on North America and Asia, with plans to expand later into Southeast Asia and Chinese-speaking markets.

The new partnership deal is one of the biggest between the two so far. Earlier, they worked together only on select tournaments and venues. Now, the partnership will be long-term and global to connect Korean food with esports culture.

“This partnership lays the groundwork for deepening our connection with the global younger generation and delivering a fresh brand experience,” an Ottogi spokesperson said, adding the company would continue to expand its presence in international markets.

As mentioned earlier, the two companies have already worked together over the past year. In June 2025, OTOKI opened “OTOKI G.ROUND,” a food and beverage lounge inside Gen.G’s GGX venue in Seoul. The space features menus inspired by Gen.G players and is designed to give fans an interactive experience.

Later in 2025, OTOKI partnered with Gen.G for the League of Legends World Championship, organising viewing parties, fan events, and promotions. They also ran several smaller campaigns, including food bundles and watch parties linked to Gen.G matches.

Gen.G has teamed up with a bunch of quick-service restaurant chains and food brands before. One big example is its partnership with Burger King last year. Not long after that, Gen.G also announced its first-ever NEXTGEN Club Challenge with McDonald’s SoCal Gaming, a charity program featuring four universities from Southern California.

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