The Esports World Cup Foundation (EWCF) has announced a multi-year partnership with Hilton, naming the hospitality group as the Official Hotel Partner of the Esports World Cup (EWC) 2025.
As part of the agreement, Hilton will accommodate more than 2,000 professional players during the seven-week tournament, offering premium lodging, purpose-built facilities, and dedicated areas designed to support player performance, rest, and recovery. The collaboration positions Hilton properties as central hubs for attendees, including players, fans, and content creators.
Esports World Cup branding is integrated into several Hilton locations across Riyadh, with thematic transformations and co-branded activations bringing elements of the tournament directly into the guest experience. On-site gaming zones, themed hospitality areas, and festival integrations are also planned.
Hilton’s presence in the event is already visible. As observed in person by The Esports Radar, Hilton branding has been incorporated across EWC assets, indicating early activation of the partnership ahead of the tournament’s full-scale launch.
Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation, commented on the partnership: “Partnering with Hilton allows us to offer a tournament experience that meets the highest global standards, not just in competition, but in how we treat our players. From performance-ready environments and premium accommodations to tailored services that support rest, focus, and training, we’re delivering an elite athlete setup on par with the world’s top sporting events.”
Tanya Clifford, Vice President of Hilton Worldwide Sales, EMEA, added: “We are thrilled to be part of this dynamic global event. At Hilton, we believe that it matters where you stay – and when players and fans stay with us, they can count on reliable and friendly service, a great night’s sleep, the convenience of digital key, and memorable dining experiences.”
As part of the partnership, Hilton Riyadh Hotel & Residences hosted the Esports World Cup 2025 Opening Press Conference, bringing together media, industry stakeholders, and partners ahead of the event.
Hilton currently operates 20 hotels in Saudi Arabia and has plans to grow its footprint to more than 100 properties across the country in the coming years.
