Japanese esports organisation REJECT Inc. has secured new financing from Mizuho Bank to support its long term growth plans, including future mergers and acquisitions.
While the exact amount of funding hasn’t been publicly disclosed, the company says the loan will help further cement its business and speed up its roll-up strategy, which focuses on acquiring companies that fit well with its esports operations.
It’s worth noting that the organisation already runs several gaming-related businesses, including managing professional esports teams, a gaming gear brand called REJECT GEAR, managing streamers and VTubers, producing esports events, and helping sponsors with marketing.
REJECT Co., Ltd. Representative Director Shoya Koyama said in an official statement, (translated from Japanese) “With this latest financing, we will embark on a new stage of growth. While accelerating M&A and collaboration with global partners, we will work to build an ecosystem that enriches the lives of gamers as a central player in the next-generation industry that combines games, technology, and entertainment, centered around esports.”
Mr. Reijiro Endo, General Manager of Mizuho Bank Ltd., further added, (translated from Japanese) “In addition to being the eSports team with the highest prize money in Japan, REJECT continues to grow significantly by expanding into various related businesses such as gaming gear development and talent management. This time, we decided to provide financing based on our high evaluation of the company’s track record and brand power both domestically and internationally, as well as its growth strategy through M&A.”
As mentioned earlier, REJECT claims that the new loan will support REJECT’s plan to grow by acquiring other companies. As part of this strategy, the company bought all shares of Cylan Inc. in June 2025. Cylan produces music videos and other visual content for popular creators in Japan and abroad, and it is now a fully owned subsidiary of REJECT.
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