JioBLAST has revealed a major line-up of global partners joining India Rising: Road to EWC, the new esports competition and fan festival launched in partnership with the Esports Foundation (EF).
The partners include stc, Qiddiya City, Aramco, Sony, Hilton, and Secretlab, all of whom are part of the Esports World Cup (EWC) ecosystem. The newly announced partners represent some of the biggest global brands connected to telecommunications, entertainment, hospitality, gaming, and technology.
stc is one of the largest telecommunications companies in the Middle East, offering mobile, broadband, and digital services. Qiddiya City is Saudi Arabia’s upcoming entertainment and sports mega-city being developed under Vision 2030. Qiddiya has also recently become the sole proprietor of the Evolution Championship Series (Evo) after purchasing NODWIN Gaming‘s share in the property.
Aramco, the Saudi Arabian Oil Company, is one of the world’s largest energy companies and has expanded into sports and esports partnerships in recent years. Sony joins the initiative as one of the world’s leading entertainment and gaming companies, known globally for PlayStation, films, music, and electronics.
Hilton, one of the world’s biggest hotel and hospitality brands, and Secretlab, known for its premium gaming chairs and desks, are also part of the partner line-up.
The announcement comes two weeks after EF and JioBLAST officially unveiled India Rising: Road to EWC. The first edition of India Rising will focus on chess and feature open qualifiers across India.
The offline finals and fan festival will be held in Mumbai. Alongside the chess finals, the event will include creator activities, entertainment experiences, and exhibition matches in VALORANT and Mobile Legends: Bang Bang.
Beyond the upcoming India Rising festival, JioBLAST is also running the Brawl Stars Challengers 2026 circuit across South and South-East Asia in partnership with Finnish mobile game development company Supercell.
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